FOCUS ON FRANCE - JANUARY 2008

 

Dear Travel Professionals,

 

First of all, I would like to wish you a Bonne Année, a very happy and successful New Year.

Even if 2008 is off to a great start, we are aware of several factors, like difficulties in the US economy, oil price records and the weak dollar. In such an environment, travel agents will have more than ever a key role in the success of French tourism in the American market. With your help, we will continue to be able to convince our clients, showing how the diversity of our products can keep France unique and affordable in 2008. A strong marketing plan, with several advertising campaigns beginning this month, will also contribute to our common goal.

With your help, and supported by an extraordinary climate of friendship between our two countries, we can continue the success of 2007 in the new year.

A bientôt

 

Jean-Philippe Perol

Director of the Americas

Maison de la France News
culture
Travel agents seminars
In 2008, for the first time, France Event 2008 will combine the media tour and the travel agent trade shows so that you, the travel profesionnals,will have an opportunity to meet some of our main partners as well as journalists.

 

 

culture

 

 

 

 

Upcoming advertising campaigns 

We are happy to announce that, very shortly, you will be able to discover the following advertising campaigns that we are working on:

February 1st : Sweet Valentine 2008

This campaign will be run year long one on our website, emphasizing the romance in France and the pleasures at discovering the country as a couple

1st week of February: Air Tahiti Nui Campaign

This campaign will promote the direct flight from New York to Papeete which will bring Tahiti so much closer – just as your clients dream!

Have you heard?
 
UNESCO World Heritage sites in France
France has some thirty UNESCO World Heritage sites and the list is growing longer
 
The mountains in winter - some original ideas!
Mountain sports away from the ski slopes
Discover
 
Courchevel Winter News
XWith the opening of new 4 star hotels plus the release of the exclusive Lacroix/Courchevel Ski, this has never been a better destination for...
ski
 
Lacroix Exhibition a la mode!
Christian Lacroix has been a maven of French and Parisian fashion for an age, and after 2 decades in the industry...
 
Air France News
Air France offers 18 new departures cities from the Northwest and Alaska.
 
High-Speed Rail Continues To Cut Travel Times
While North America drags its feet on building a modern rail system, Europe has been on a high-speed track for more than 25 years. France was the first country in Europe to build a high-speed line, which opened in 1981 between Paris-Lyon. High-speed rail travel can mean anything from speeds of 125 mph up.
 
Travel Agents to gain valuable sales leads at the International Destination Expo 2008
The International Destination Expo (IDE) 2008 is the industry’s most rewarding international conference, where travel buyers and sellers will create profitable business connections and ultimately secure more outbound travel sales to Europe.
Hot Deals
 
Avis Rent a Car
With Avis, the choices like the miles are unlimited. For Travel Agents, Avis offers discounted rates on personal travel (use /CD-W000400), great commissions and Club Red points
Product News
 
MAP – Le Monde à Paris, the exhibition for professionals in incoming and outgoing tourism
If you are a tourism professional, MAP is your one-stop destination in Paris for finding out the latest information from exhibitors, discovering the most recent trends for the season and meeting new contacts:
 
Top Resa 2008 to be held in Paris
For the first time in 29 years, Top Resa will not take place in Deauville but in Paris. This new location constitutes a real opportunity to improve the quality of the contacts and increase the number of visitors and to ensure a better return on investments.

Maison de la France / French Government Tourist Office
Copyright 2007 Maison de la France